Public relations (PR) is the practice of managing the spread of information between an individual or an organization. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a certain view about a company and it's products.
Public relations specialists establish and maintain relationships with an organization's target audience, the media, and other opinion leaders. Common activities include Success in the field of public relations requires a deep understanding of the interests and concerns of each of the client's many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity. Below are some examples.
- Designing communications campaigns
- Writing news releases and other content for news and feature articles,
- Working with the press, arranging interviews for company spokespeople,
- Writing speeches for company executives,
- Acting as organization's spokesperson by speaking in public,
- Preparing clients for press conferences, media interviews, and speeches,
- Writing website and social media content
- Managing company reputation and marketing activities
- Event management
- Audience targeting
- Social media marketing