Justin O’Shea Appointed Creative Director of Brioni

Known for his street style and tattoo heavy appearance, the appointment of the former MyTheresa global fashion director came as a bit of a surprise. Justin, who was said to be the reason for the success behind the online retailer, has no formal design training. And though shocking for many, the transition makes more sense than one would initially imagine.

Brioni has always been known for their classic feel. However, as the landscape of fashion changes, the brand has had to rethink its market appeal. Many brands, like that of Brioni, have experienced this need to revamp their design. The menswear, in particular, has been evolving these past few seasons. That said, O’Shea is the perfect choice to help balance the longstanding customer of Brioni with the contemporary feel of today. Justin will formally take over April 1, 2016.

Victor Brown
#TFMG