OVERVIEW

Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction. Brand awareness also plays a major role in a consumer’s buying decision-making process. During this process, the category need is stimulated first and In this situation, constant advertisement is important for the consumers’ memory retrieval because the consumers are willing to go to the first brand that can be recalled.

BRAND AWARENESS

There are different types of brand awareness campaigns that can be utilized by our firm to generate brand recognition. Below are just a few examples.

• Guerrilla Marketing creative campaigns allow every small firm to compete with bigger firms by carving out narrow but profitable niches. Nowadays, big firms also use guerrilla marketing to catch consumers attention at low cost.
• Advertising is used through various media to generate brand awareness within consumers. They can be aired as radio ads, television commercials, internet etc.
• Celebrity Endorsements are written and spoken statements endorsing, promoting or advertising a product.

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